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| Nairametrics |
The report revealed that total time spent on mobile applications across iOS and Android devices rose by 3.8 per cent year-on-year, reflecting the growing dependence on smartphones for work, entertainment, finance, and communication.
Among all apps tracked, ChatGPT recorded an extraordinary 426 per cent increase in time spent, making it the fastest-growing app globally by user engagement. Analysts attribute the explosive rise to the rapid adoption of artificial intelligence tools for education, productivity, content creation, and everyday problem-solving.
Top 10 Apps by Year-on-Year Growth in Time Spent
According to the report, the apps with the highest growth include:
ChatGPT — 426%
POCO Launcher 2.0 — 11%
WhatsApp Business — 14%
Google Pay — 13%
Clock — 9%
Google Photos — 8%
Google Maps — 6%
TikTok — 5%
Spotify — 5%
Santander — 5%
Despite already commanding massive user bases, platforms such as TikTok, Spotify, and Google services still posted notable increases in engagement, highlighting sustained growth across entertainment, navigation, and financial apps.
Industry experts say ChatGPT’s dominance marks a major shift in mobile behavior, signaling that AI-powered applications are becoming central to everyday digital life rather than optional tools.
Among all apps tracked, ChatGPT recorded an extraordinary 426 per cent increase in time spent, making it the fastest-growing app globally by user engagement. Analysts attribute the explosive rise to the rapid adoption of artificial intelligence tools for education, productivity, content creation, and everyday problem-solving.
Top 10 Apps by Year-on-Year Growth in Time Spent
According to the report, the apps with the highest growth include:
ChatGPT — 426%
POCO Launcher 2.0 — 11%
WhatsApp Business — 14%
Google Pay — 13%
Clock — 9%
Google Photos — 8%
Google Maps — 6%
TikTok — 5%
Spotify — 5%
Santander — 5%
Despite already commanding massive user bases, platforms such as TikTok, Spotify, and Google services still posted notable increases in engagement, highlighting sustained growth across entertainment, navigation, and financial apps.
Industry experts say ChatGPT’s dominance marks a major shift in mobile behavior, signaling that AI-powered applications are becoming central to everyday digital life rather than optional tools.
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